[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″ css=”.vc_custom_1548917488818{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #ffffff !important;border-radius: 5px !important;}”][vc_custom_heading text=”Brand Policy” google_fonts=”font_family:Ubuntu%3A300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1711705924711{padding-left: 10px !important;}”][vc_separator][vc_column_text]Istanbul Aydın University aims to create and maintain a culture of institutionalization by adopting strategic principles and objectives to establish a shared identity with all stakeholders. In this regard, our university’s brand is considered as a symbol that emphasizes the uniqueness and quality of our university, including standard colors, logo, name, and design elements, which serve as visual fingerprints. Istanbul Aydın University adopts a brand policy within the following principles, prioritizing differentiation from other universities and highlighting its strengths:
PRINCIPLES:
- Creating Brand Value: Combining all components of Istanbul Aydın University’s brand (visual sign, logo, symbol, name, design, colors) in a way that creates brand value (perception) among stakeholders.
- Focus on Differentiation: Ensuring that the concrete and abstract components of our brand create differentiation and identify our educational quality.
- Developing Brand-Stakeholder Relationships and Creating Positive Impact: Ensuring access to our target audience through various platforms, especially based on trust relationships, and creating a positive impact through our brand.
[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row]